MANSANGSA Conference Merch Case: AWS Summit 2026

Companies running booths at IT conferences prepare various events and prizes to increase touchpoints with attendees.

Since 2018 the AWS Expo has moved to a structure where sponsors' booths gather in one space, and from then on competition to capture visitors' contacts and areas of interest has become far fiercer. On a floor with more than ten thousand people passing through a day, it is hard to gather valid information through consultations alone. That is why eye-catching merch has become an essential strategy. Merch that prompts badge tagging or survey participation functions as a tool that gets attendees to leave their personal information naturally.

In the end, merch production cost is not a simple expense but an investment in securing prospective customer data.

AWS Summit Seoul has run since 2015 and marked its 11th anniversary in 2025.
The 2025 event was held at COEX over two days, May 14 and 15, and with more than 22,000 on-site attendees it set a record. Thousands more joined the online livestream, so the total audience across offline and online was far larger.
The event is run as a venue for learning and information sharing rather than sales, and consists of keynotes, more than 130 sessions, and the AWS Expo.

The T-shirt above is merch MANSANGSA produced in collaboration with AWS, and the printing that brings out the brand logo and signature color is the first thing you notice.
Although it was a large-volume run, the process was managed to keep print color and placement consistent, and many attendees remarked on the clean finish. The fabric was chosen to be light and breathable for an event environment that moves between indoors and outdoors for hours, so there were few complaints about comfort. Preparing a wide, generous range of sizes also reflects MANSANGSA's production experience and helped reduce confusion at the distribution point. The result captured both brand exposure and real wearing satisfaction.

The reusable bag above is merch MANSANGSA made with CI.ME, with a generous size that holds event materials and merch from other booths at once. Many reviews confirm that the durable eco-friendly material held up to carrying things all day. The logo on the bag's surface was screen-printed with a method that does not peel easily under friction, keeping it crisp, and as practical merch its pickup rate among attendees was high. Since it keeps being used as a shopping bag or secondary bag after the event, it is rated as merch with both finish and practicality.

This paper merch set of a pamphlet, name cards, and stickers was produced by MANSANGSA in collaboration with CI.ME, and is notable for presenting the service introduction and key features at a glance. The pamphlet was finished so the fold lines fall cleanly, and used paper thick enough not to wear easily after repeated unfolding and folding, raising the finish. Despite the volume of information, the layout was neatly organized so attendees could skim it comfortably, which was also well received. The stickers and name cards likewise printed with crisp color, with feedback that the brand colors and imagery came through without distortion. In that it contributed substantially to raising booth visitors' understanding of the service, it counts as merch with both practicality and value for money.

A conference's results are not completed by the presentation on stage alone.
From booth staging that catches attendees' eyes to experience elements that draw visits naturally and giveaway merch that keeps the brand remembered after the event, every touchpoint on the floor must connect into a single brand experience.

If you are wondering which merch to produce and how to set up your booth, get one-on-one consulting from a MANSANGSA specialist MD. Based on the event's purpose, target, budget, and expected visitor count, we propose a merch lineup, distribution method, and production quantity suited to running your booth. With MANSANGSA's one-stop service from planning and design to production, quality inspection, and on-site delivery, keep preparation simple and the brand impression left on attendees sharper.